Addressing the challenges of International communications denotes competence and respect for others. In cultural terms, this booklet explains the best ways to make contact, host a meeting, enjoy a meal of visit the factory or offices abroad. The knowledge of cultural differences is also important when meeting foreign guests at home. Nobody wants to offend others unintentionally, and these guides teach those little culture p's and q's which are vital in business.
Each guide was prepared by a linguist consultant with marketing and sales experience in the country with the specific goal of raising awareness about cultural diversities. The guides are available in paperback or downloadable, ideal for internet use and intranet sites, and are also used as part of the cultural awareness training offered by the Company to businesses.
Business etiquette should be part of the cultural marketing programme offered to clients who approach language providers, together with translations of press releases, catalogues, company documents, and most importantly, localisation of websites. The internet is serving as an international business medium; if you reach the rest of the world with your website your hope is that the rest of the world will then respond in some way, and you must be prepared to it.
According to the author of How to Speak Culturese, a linguist should always be consulted when creating a new brand name or logo. She explains that Gerber, the name of a baby food maker, is also a French word for vomiting. "Simple faux pas can sink you," she says. Learning the customs and culture of a foreign country signals communication competence and shows a great respect for others. Culture speaks louder than words.